SMIRNOFF ICE
Elevating Smirnoff Ice to a new level of cool, we introduced an innovative twist by adding some bling. This campaign aimed to amplify the brand's refreshing appeal by infusing it with a touch of glamour and sparkle. We collaborated with top designers to create limited-edition, jewel-encrusted bottles and eye-catching packaging that exuded sophistication and fun. Complementing this, we launched a series of glittering events and social media challenges, inviting fans to showcase their own blinged-out moments with Smirnoff Ice. The result was a dazzling fusion of style and refreshment, making Smirnoff Ice not just a drink, but a statement of icy, sparkling luxury.
Surprice moments
To captivate and astonish urban audiences, we leveraged cutting-edge CGI to place larger-than-life bottles of Smirnoff Ice in unexpected locations within well-known metropolitan areas. This imaginative campaign transformed familiar cityscapes, with colossal bottles appearing to tower over iconic landmarks and blend seamlessly into bustling streets. These striking visual illusions were shared across social media platforms, generating buzz and sparking curiosity among viewers. The lifelike quality of the CGI installations caused fans to question their reality, driving engagement and shareability. By merging the extraordinary with the everyday, we created a viral sensation that not only showcased Smirnoff Ice in a bold, new light but also invited people to join in the fun of discovering and sharing these whimsical urban surprises.
CREDITS
Client: Diageo
Brand: Smirnoff Ice
Agency: Taylor
Creative Director (Copy): Peter Min
Photographer: Aaron Muntz
Bedazzled TVC: Apollo Post House
Bedazzled TVC Motion Design: Vincenzo Lodigiani
Bedazzled TVC Sound Design: Martin Delisle
VFX Company: Vertex CGI