THE ROYAL RIDE

On Juneteenth 2022, Crown Royal hosted The Royal Ride, a procession of all Black riders through the historic Fort Worth Stockyards, in honor of Fort Worth's incredible cowboys and cowgirls and in advance of the Bill Pickett Invitational Rodeo. The event featured social media content showcasing rising Black rodeo stars and community leaders. The celebration concluded with honoring Ms. Opal Lee, the Grandmother of Juneteenth, with the Royal Rider Award.