GRILLZ

Redefining luxury for "Crown Royal's Aged 18 Years" involved showcasing premium quality within urban culture, reframing traditionally overlooked elements as sophisticated. We integrated authentic urban aesthetics with Crown Royal's refined elegance, curating a campaign that celebrated street culture's richness. Through bespoke street art installations and exclusive pop-up tasting events in urban hotspots, we highlighted the spirit's craftsmanship and heritage, elevating the perception of urban culture as true luxury.