BADTENDERS

We launched a contest aimed at transforming amateur cocktail makers into skilled mixologists by incorporating Captain Morgan rum into their repertoire. The campaign featured instructional and entertaining videos showcasing easy-to-follow recipes and mixing techniques. Culminating in a thrilling competition in New York City, contestants from across the country battled it out in front of a live audience and esteemed judges, empowering aspiring bartenders to unleash their creativity and confidence behind the bar.