The image above was the source of the photo for artist Big Boi (of Outkast). At first i was skeptical about only using the bare image of Big Boi – until i came across this clean shot of Toronto’s skyline.
Over the course of designing the advert for the 2009 Caribana event i was tempted to settle with results i came across Google images. It was difficult to find photos that would capture the core essence of Toronto’s skyline as well as fit the vertical design of the CN tower in Toronto? As a result, I purchased this piece from iStock photo.
One of my clients main design points was to add the color purple in the piece. Big Boi’s company is called Purple Ribbon Allstars so it made sense. Inspired by the artist Chuck Anderson I wanted some sort of glowing effect. I decided to use the microphone stand as a way to work around the glow as you can see.
As a marketing strategy one of my clients requested that the advert was infused with the color purple (hence, Big Boi’s company is called Purple Ribbon Allstars). Changing the sky to purple hues made and merging with Big Boi finalized the background image. I added the typography and completed the piece as you can see at the top of the post.
Promo Tee’s
This is the BIGNESS promotional T-Sirt for the Caribana event starring Big Boi & Young Dro. The slogan played off the title of the event.
Promo CD Artwork
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Although most of my design jobs are web based I enjoy doing print work. This project I worked on was for a promotional event during Caribana weekend. After the break you can see the steps taken to create this poster and other promotional items.